We believe that marketing has changed and that marketers need a better way to find ambassadors, turn customers into advocates, and grow passionate brand communities.

我們相信,如今的營銷方式悄然發生改變,營銷人員需要尋求一個更好的品牌大使:把客戶變成產品擁護者,并發展建立起充滿激情的品牌社區。

 

That’s why we have built a Key Opinion Leader (KOL) and Key Opinion Customer (KOC) Relation Management platform.

這就是為什么我們建立了一個關鍵(主要)意見領袖(KOL)和關鍵意見客戶(KOC)關系管理平臺。

 

What is a KOL/KOC Relationship Management (KRM) platform?

什么是關鍵(主要)意見領袖(KOL)/關鍵意見客戶(KOC)關系管理平臺(KRM)?

 

KRM combines AI-driven marketing technology, CRM-like features, social listening analytics with automated community, and campaign management capabilities.

KRM集AI驅動的營銷技術、類-CRM功能、社交監聽分析和自動化社區以及活動管理能力于一身。

 

What that means in plain English is; we help brands identify those customers that are most excited about their brands, aggregate these individuals into communities, then layer on tools to manage and communicate with them.

用簡單的英語來說,這意味著什么;我們幫助品牌精準定位對他們感興趣的客戶,將這些個人聚集到品牌社區中,然后利用相關工具來對他們進行管理及溝通。

 

We are giving brands the ability to easily build and control brand-owned private partnership channels, which are made up of individuals who have a real impact on sales—the top 1% of brand advocates.

我們賦予品牌輕松建立和控制品牌私享合作渠道的能力,由對銷售有真正影響的個體組成,在-品牌擁護者中排名前1%。

 

We believe that the relationships brands create and maintain with the KOLs and KOC that love them are the most valuable communication channels a brand can possess.

我們相信,品牌與熱衷于它們的KOL和KOC建立和維護的關系,是該品牌所能擁有的最有價值的溝通渠道。

 

Our turnkey solution does the heavy relationship management lifting for brands that want to create communities of their top voices.

我們的解決方案已經為品牌提供了有效的關系管理措施,同時也為那些想要創立專屬社區的品牌強力發聲。